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Wednesday, March 8, 2017 issue

Show him your love this Valentine's Day


02/08/2008 - On the heels of the holiday season comes a time when sweethearts exchange tokens of their love and affection. When it comes to Valentine's Day gifting, men generally have the advantage: Buy her jewelry and she's bound to be thrilled. But purchasing for men can prove challenging.

The primary rule of gifting men is to think about what they want, not necessarily what they need. Now is the time to show that special person in your life how much you care for him. Here are some Valentine's Day gift ideas ideas to get you started.

Comfortable clothing: Pick out items that you know your man will love wearing. Although you may prefer him in a cashmere mock turtleneck sweater and trousers, if he is more of a ribbed henley and jeans sort of guy, go that route.

'Scent'sational appeal: Even if they don't want to admit it, most men know that smelling good definitely makes them more attractive to women. That's why a gift of cologne will be appreciated. For years BRUT has been one of the best-selling fragrances on the market and a must-have wearable classic scent for men. Choose from the original fragrance, blending notes of lemon, anise, basil and lavender. Or try BRUT Revolution, a new cologne with a light, crisp citrus scent. You'll want to snuggle up close to your man for the rest of the day while he's smelling so appealing.

Electronic factor: What guy doesn't go ga-ga over gadgets? Chances are if you come through with one of the latest flat-screen high-definition televisions you'll be put up on a pedestal. Whether the man in your life likes watching sports, is a movie buff, or tunes in to those animal channel documentaries, a new TV will help him enjoy his hobbies even more. If a TV is a budget-buster, think of other "toys" he might enjoy: a navigation system for the car, an MP3 player, a PDA, or a video-game system are all good choices.

Interest and hobbies: Tickets to a game for the sports fan; knives or lures for the outdoorsman; new computer equipment for the techy — keep hobbies in mind when selecting gifts. They'll make finding something he'll love that much easier. Gifting men doesn't have to be a mystery. Just keep in mind his likes and interests and you'll achieve success.

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