02/08/2008 - When it comes to Valentine's Day, men are likely to spend almost twice as much as women when it comes to gifts for their special someone. A 2007 survey released by the National Retail Foundation indicated that men were planning to spend an average of $156 on Valentine's Day, while women were planning on spending $85. Not surprisingly, flowers remain the most popular gift men plan to give women, with nearly 60 percent of male survey participants indicating they were going to be giving flowers. As far as gifts go, cards were a close second on the list of most popular gifts, while a night out on the town and candy rounded out the top four. With so much spending by both men and women, it's no great surprise that spending on Valentine's Day typically exceeds $15 billion annually.